7 Reasons Why You Should Try Tutu Malt Now!
Malt is a cereal-based ingredient (usually barley) that’s germinated and dried — a process known as malting. This process creates natural enzymes and sugars that can later be developed depending on the intended use. Malt extract is widely used in various food and beverage products, from refreshing drinks (both alcoholic like beer, and non-alcoholic), to chocolate- or milk-based drinks, and even bakery goods. The resulting malt extract has a naturally sweet, caramel-like flavor and a toasty aroma.
Tutu Malt Syrup is specially designed as a refreshing drink base that pairs perfectly with soda to create a unique sparkling experience. If you’re still wondering what Tutu Malt Syrup is all about, here are seven reasons why you should give it a try:
Malt isn’t a common ingredient in Indonesia — even though most consumers are already familiar with end products made with it. As the pioneer of malt syrup in the country, Tutu Malt gives you a chance to stand out with something new and exciting that’s instantly different from other drinks.
When malt syrup meets soda, it forms a beautiful foamy layer that looks fresh and intriguing — making people want to take that first sip. Its golden-yellow color is also easy to mix with other ingredients, allowing endless possibilities for creative and visually appealing drinks.
You don’t have to stick to soda. Tutu Malt pairs well with flavored syrups, bitters, or other mixers that match its malty character. It’s a versatile base that can be used in both coffee-based and non-coffee beverages — perfect for baristas and mixologists who love to experiment.
Even though it comes from the same base ingredient used in beer production, Tutu Malt Syrup is certified Halal by BPOM. The production process is carefully controlled to monitor sugar levels and prevent any fermentation that could produce alcohol.
Creating malt syrup from scratch is a complex process — from germination to cooking and extraction — which takes time and effort. With Tutu Malt Syrup, you can skip the hard part and focus on creativity: crafting and sharing a refreshing malt-based experience with your customers.
Tutu Malt comes in two variants: R and D. R Variant has a soft floral character with gentle malt sweetness, hints of honeysuckle and apricot — perfect for fruity, refreshing drinks with a medium acidity. D Variant has a more complex flavor profile, with notes of herbs, spices, a slight bitterness, and a lighter texture — ideal for pairing with smooth, delicate flavors to balance its herbal and bitter notes.
According to IWSR, the no/low-alcohol market (NoLo) is projected to grow around +7% CAGR from 2022–2026, driven by consumers shifting away from alcohol to stay productive and balanced. Many former beer drinkers still crave that familiar malty sensation — and malt-based beverages like Tutu Malt can satisfy that longing without any intoxication risk.
With competition in the beverage world getting tougher, it’s important to spot new opportunities and adapt to emerging markets in Indonesia. Tutu Malt Syrup offers a smart, ready-to-use solution to help you create distinctive, innovative drinks — opening the door to endless possibilities.
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