Tips for Choosing Syrup for Your Café Needs

One of the easiest ways to create beverages for cafés or restaurants is by using flavored syrup. With the help of flavored syrup, you can easily achieve the taste you desire without the hassle of extracting and processing fresh ingredients.`

However, customers are often overwhelmed by the wide variety of syrups available on the market. Prices range from IDR 27,000 per bottle to over IDR 200,000, offered by various manufacturers with highly diverse quality and specifications. This time, we’re sharing some tips to help you choose the right syrup for your café:

1. Determine your target cost per unit
Make sure that the products you create can be sold at a profitable price. Before setting your selling price, you must first calculate the cost of ingredients per item. This allows you to determine a good selling price by factoring in fixed costs, overhead, taxes, and more. Once you've set your ingredient budget, you can shortlist ingredients that fall within that range. Keep in mind that a cheaper syrup is not always better than a more expensive one—you need to consider the amount of syrup required per serving.

2. Look for products that are accessible in your area
Not all syrup products are readily available in physical stores, especially if you're not located in a major city. Once you’ve identified a suitable product, ask the seller about distribution networks in your area or recommended shipping methods, or check if any marketplaces are currently offering discounts or free shipping promotions.

3. Choose flavors that suit your target customers
A common mistake among new café owners is relying too heavily on personal or inner-circle preferences, which may not reflect the market’s tastes. This is especially important if you're new to the area or opening a new branch—local palates may differ and require adjustment. Consider conducting random sampling during your research and development phase or soft opening to gather accurate customer feedback.

4. Ensure the manufacturer is reliable and trustworthy
You can research a manufacturer’s reliability by asking peers who have used the product or by reading customer reviews and testimonials on online marketplaces. A trustworthy producer will respond well to questions and complaints. You can evaluate their consistency in flavor and volume, product quality, and service during your usage of the syrup for your café.

5. Clear information and communication can be a great asset
One often overlooked aspect when choosing syrup for cafés is how well the manufacturer communicates and provides useful information. As a customer, you have the right to receive complete information about product usage, recipe suggestions, and assistance in case of issues.

Choosing a syrup product for your café is not just about picking the product itself—it's about choosing a business partner that can help your business grow sustainably. Choose a producer who can offer ongoing support and convenience for your business. Feel free to contact us for a direct consultation with our team to receive usage recommendations tailored to your café's needs.